The company
- Brand
- GS Roofing Leads is a division of GenSales, LLC.
- Legal name
- GenSales, LLC. The company trades as GenSales, and its roofing lead generation division as GS Roofing Leads.
- Ownership
- GenSales was acquired by SALT Marketing in 2026.
- Founded
- GenSales was founded in 2002 in the Denver, Colorado metro area, United States.
- Positioning line
- “We Open. You Close.”
What a client gets
- The service
- Outsourced B2B appointment setting and lead generation for commercial roofing contractors.
- The deliverable
- Qualified, date-and-time-specific roof review appointments with the building owners, facility managers and property decision makers who approve commercial roofing work.
- Qualification
- Each client defines what counts as a qualified appointment during setup, and an appointment is delivered only when it meets every requirement the client marked.
- Launch
- New client programs launch in about 14 days.
How the calling works
- Calling team
- Fully US-based callers, averaging 15 years of experience.
- Dialing
- No auto dialers and no power dialers. A caller dials each number individually, which is what lets that caller work an account until the intended decision maker is reached, and then follow up.
- Show rate
- GenSales reports that 60 to 75 percent of set appointments become completed meetings, depending partly on client follow-up.
Track record
- Appointments set
- More than 900,000 since 2002.
- Client tenure
- Average client engagement of 3.5 years.
